Creative Design

The manufacture of our products relies on a comprehensive understanding of all manufacturing techniques applicable in our field.
Whatever the products, whatever the language we have the design skills and translators to ensure that all details required in a design are accurately reproduced.

The process and term we use is metal compatible, as what can be printed cannot always be made as metal and this conversion whilst being faithful to the design is a Selcraft strength used time and again.
Whilst a Selcraft made product is remarkable and identifiable as ours, the starting point is the design and artwork.
Selcraft offer many options to create a product that meets our client expectations. Depending on what that product is may mean some or all of the following stages would be used.

Firstly we discuss with the client what precisely the item is with regards to design, purpose, size, detail and application. If it is an existing item we may suggest areas of improvement yet still remain true to the design; or the client may supply a product as a starting point for us to develop an alternative product to meet their needs.
Secondly from this information we create a written brief to capture these points in detail for client approval.

Thirdly if required we can produce a series of pencil sketches or drafts that enable a fast visualisation of the product for client approval or response. At this stage it may be necessary to perform this exercise several times due to client feedback until we have a mutual agreement and a starting point to develop. This is time well spent as it is the basis for all that follows.
Fourthly we produce a colour visualisation with additional technical information relating to dimensions and appearance as this is still a paper image and not the actual item
All these stages are to ensure confidence and certainty between all parties.

Once the colour artwork is approved we then produce a finished pre-production sample for client assurance and agreement at which time after we would then commence with full production.
Selcraft when creating designs for the client considers the heritage of the product and how it would be made in a traditional way and combines this with 21st century technology to bring the design to life, both at the visualisation stage, and finally at the production stage.
Selcraft when possible research and introduce with their specialist suppliers into their products technical ingenuity by using the latest processes and techniques, frequently at the bequest of the client that hitherto would be unachievable.

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“I have known Selcraft for over 12 years as a supplier to our company. In that time together, we have undertaken many projects and orders together. The variety required by us of a supplier is ably demonstrated by the abilities of Selcraft.”
“Selcraft has undertaken work of all kinds, ranging from one offs to many thousands of items produced in both precious and base metals often enhanced with enamels and gems of all kinds. Selcraft has been a consistent supplier and one we know we can rely on both now and in the future.”
“We have undertaken a wide variety of projects with Selcraft and at all times we have found them to be committed, professional and reliable in their approach. They are innovative in manufacture of product and are consistent in quality on quantities ranging between a few hundred and eighty thousand.”
“The Golden Retriever club were happy to be associated with Selcraft; commissioning their special centenary badges and pins to commemorate the centenary celebrations of the club.”
“The attention to detail and the service provided was exceptional, being over and above that of a normal business, together with always putting the customer first with help and advice.”
“In our specialised field, I have been dealing with Selcraft for over 10 years and have always found them hard working, reliable and totally professional in their business approach.”
“Recently, Selcraft has supplied my company with Service Award pins. These are produced in precious metals to an exceptionally high quality and Selcraft is the only manufacturer I would trust to provide the continuous high standards demanded.”
“In this highly competitive business, I feel that the fact that Selcraft has supplied my company for so many years is testimonial enough to the service and quality offered. I would have no hesitation in recommending Selcraft to anyone seeking reassurance.”